11/13/2022 0 Comments The wrong turn 1![]() ![]() The last time the covid-19 cases subsided, the government allowed 50 percent of people to watch a movie in a cinema hall but now a lot of cinemas cannot run their own business because that does not cover the cost. During a week of screening, the film did not do much business to cover the cost of its release.īaig said that the opening of a cinema depends on what is to be shown in the cinema. The film was made by a few young people and the quality of its production was low.Īccording to Mirza Saad Baig, General Manager of Cinepax, the company that released the film, it was an experimental film and there were not many expectations with the film. In 2020, only one Pakistani film 'Record' was released in cinemas on February 28, the same date when the first case of coronavirus was reported in Pakistan. However, the Pakistan-based Oscar-nomination committee, headed by Sharmeen Obaid Chennai, selected the film for an Oscar nomination from Pakistan. The Pakistani award-winning film 'Zindagi Tamasha' was scheduled to be screened in January 2020 but was suspended due to threats. Meanwhile, 'Chakkar,' produced and directed by Yasir Nawaz – and starring Ahsan Khan and Neelam Muneer and Yasir Nawaz – is a thriller-comedy, the partial shoot for which has also been completed. The lockdown, however, placed a question mark on its future. Produced and directed by critically-acclaimed Sarmad Khoosat, work on the film had begun in December last year and was set to be completed soon. On Eidul-Adha, big films like 'Quaid-e-Azam Zindabad', 'London Nahi Jaun Ga' and 'Ghabrana Nahi' were expected to be screened.Īnother Saba Qamar-starrer named 'Kamli' is a tragic love story inspired by Punjabi folklore. So they were not able to meet the demand for cinema.Īt the start of the year 2020, expectations were high for the Pakistani cinema and film industry since it was scheduled to screen the most expensive film in Pakistani history 'The Legend of Mula Jutt' on Eidul-Fitr. Pakistani films have failed miserably to make their mark. ![]() During this time, some Hollywood films were also screened, thus the eid week alone caused a revenue of Rs 40-45 crore for Pakistani cinema. ![]() In 2019 during the week of Eidul-Fitr, two Pakistani films 'Wrong No 2' and 'Chhalawa' were screened which, according to the producers, collected Rs120 million and Rs110 million respectively at the box office. The occasions of both Eidul-Fitr and Eidul-Azha have always been very important for Pakistan's film industry as people barely get seats in cinemas these days. The incumbent Pakistan Tehreek-e-Insaf (PTI) government is thinking of solving the problems of the film industry and it remains to be seen whether the government will be limited to promises or some practical steps will be taken.Īs the global coronavirus pandemic has shaken many industries around the world, the world of showbiz, especially cinema, has also been badly affected. Excellent melodies were included in these films. Nevertheless, whenever the time came for Pakistan, the filmmakers produced brilliant films to awaken the nation. That is why the film industry has been suffering from various ups and downs for 74 years. Since the founding of Pakistan, no significant steps have been taken at official level. Pakistan's film industry has been moving forward on its own, past governments have done nothing but make a few promises. Never has there been such a severe crisis, nor has the film industry declined as much as it does today.įilm is a powerful medium, it has benefits all over the world, but we have never paid attention to it. The future of the Pakistani film industry is at the crossroads where every path appears to lead to the lowest pits of despair. ![]()
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